Adidas & Kany in new partnership deal

Kanye West and Adidas have announced a new partnership deal.Adidas called the partnership "the most significant partnership ever created between a non-athlete and an athletic brand,"
In the contract terms,Kanye West will expand his work with Adidas to include apparel and accessories, as well as sneakers. Adidas says it also plans to open up retail stores that will stock only Yeezy products.
Eric Liedtke, Adidas CMO, added:

    Kanye is a true creator who has the ability to see things others don't. We are excited and honored to build on this partnership, and eagerly look forward to defining the future together. With Adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye's creativity. This is what adidas has always been about, empowering creators to create the new.

Source: Pitchfork